Information for Sellers


Trends show that within the last decade the rapid advancement of technology has drastically changed the way home buyers search for homes. We have followed these trends closely and designed our marketing strategy to adapt fluidly with these continually changing technological advancements in communication.

Strong Web Presence

95% of home buyers use the internet to search for a home, be it through a computer, mobile phone or tablet. We understand this fact and leverage the internet to showcase your home to thousands of home buyers through a multitude of platforms.

We have you covered.


Executive Real Estate Home Syndication

Executive Real Estate syndicates your home to 100’s of websites. When we list your home on the MLS our syndication database takes that information and syndicates it to every corner of the internet. This places your home in front of 1000’s of potential home buyers no matter what web listing platform they’re searching.

If new listing platforms happen to pop up overnight, our database is updated along with it. This means you can rest easy knowing that our reach expands along with these advancement and changes of current search trends and web platforms.

Multiple MLS Coverage

Since we service the entire state of Connecticut, we are proud members of Multiple MLS Boards: The Statewide MLS (GFMLS), Fairfield MLS (CMLS), and Greenwich MLS (GRWMLS). This allows us to encompass the entire state. This also places your home in front of every Buyer’s Realtor belonging to these boards. So when your home in entered into these Multiple Listing Services, any agent working with a home buyer will see your home, giving your home first placement for these agents matching home criteria to their buyer’s needs.

Along with the above, we’re enrolled in the CTMLS feature called the Data Co-Op which shares MLS listing data with out of state Multiple Listing Systems. We are also members of (Massachusetts, New York, Florida & Rhode Island Multiple Listing Systems).

International MLS

Executive Real Estate International MLS IMLSExecutive Real Estate is also members of the International MLS. The IMLS is a Global portal with more than 1,000,000 listings in 60 countries. The IMLS is an initiative led by brokers in the real estate industry with the goal of bringing together agents, brokers, developers, associations, MLS’s, buyers, and sellers. This will place your home in front of international buyers looking for homes in Connecticut, and once more increases the chance of your home being seen by the person who ultimately purchases your home.

Visual Engagement

We live in a visually stimulating world full of high definition television, internet and social media photos and videos. Images and videos engage, they tell stories, they inform and communicate with their viewers. Research has proven that depending on the quality, images can increase or decrease the chances of a home buyer becoming actively engaged and interacting with your home. For these facts alone is the reason why that the argument of whether or not to use professional home imagery is no longer negotiable. This is why Executive Real Estate uses an in-house professional photographer/videographer to create stunning photographs and videos of your home.

Professional Photography

Professional Real Estate Photography engages the viewer and dramatically increases the chance of a home buyer wanting to see your home. Professional images showcase your home in it’s most optimal fashion.

Professional Videography

Video is the hottest trend today. With the ability to stream YouTube to your phone, tablet and television devices, it’s one of the most engaging and effective mediums of marketing on the internet. We use video to take viewers on a tour of your home, as well as use editing techniques that evoke an emotional sense which best represents your home.

Seller Resources

It is the one thing that almost everyone does at one point in their lives – sells their home. This can be a very confusing time, filled with many questions and few answers. It is hard to understand all of the questions you may have about selling your home. Fortunately, Executive Real Estate can help.

Executive Real Estate can help you with all of the questions you have about selling your home. Executive Real Estate has over 25 years of experience in the real estate industry. We pride ourselves on quality customer service. Our customers come first and we make selling your home, the same way. We will make you our first priority.

Below is a list of resources to guide you through the selling process, to hopefully make it a smooth transition into your new home.

Let's begin the home selling process so that you can understand how easy and hassle-free Executive Real Estate agents make it for our valued clients.

#1 Preparing to Sell your Home

The first question you might want to ask yourself is, “Why do I want to sell my home?” Do you need more space? Are you an empty nester looking for a smaller space? Have you accepted a job in a different part of the country? All of these questions affect the potential sale of your home and the negotiating process of that sale.

You may also want to begin making a list of all of the interior and exterior projects that you want to complete before placing your home on the market.

Contacting a Executive Real Estate Real Estate Agent will point you in the right direction, too. Our agents have the knowledge and understanding of the industry. They can provide reliable information and get you moving in the right direction towards the sale of your home.

#2 So You're Ready to Sell your Home

Assessing your home is key in beginning the home selling process. You may want to ask yourself, “What would I like to see or not see if I were touring this home as a potential home buyer?”

Problems like chipped paint, dirty walls, windows and doors, unfinished remodeling projects and cluttered garages are all areas for home selling improvement. Treat the sale of your home as you would with any day living in your residence. Neat, tidy and organized works!

#3 You're Ready to List

Before you list your home, it is important to do your homework on the real estate companies in your area.

  • Search the Internet for your local real estate companies.
  • Review local publications for agent advertisements.
  • Call each company to compare commission fees, marketing campaigns and yearly sales volume.
  • Talk to your friends and neighbors. 9 times out of 10, someone you know has sold their home and can provide a credible recommendation to point you in the right direction.

When choosing a real estate agent, do not be afraid to meet with many different agents. Thay are, after all, competing for your business. This competition is what makes the real estate industry successful.

Feel free to ask them the following questions:

  • How many years of experience do you have in this industry?
  • What is your selling experience in my community?
  • What professional certifications do you hold (ex. Certified Residential Specialist–CRS)?
  • What services will you provide for me as my agent?
  • How will you represent my property?
  • Can you provide a market analysis for my property?
  • How will you determine the price of my home?
  • What is the fee for your services?
  • Can you provide all of the different scenarios with the sale of my property? (as far as commissions and fees)
  • Can you explain the paperwork that I will need to sign?
  • What is the timeframe for listing my property with you?

#4 Determining Property Value

There are a number of factors that go into determining the value of a home.

It is realistic to compare the homes in your area and the asking prices of those homes.

The law of supply and demand always comes into play. Do you live in an area with increasing job opportunities or an increasing supply of homes?

Owners needs greatly impact the selling price of a home. Do you need a quick sell or do you have time to sit on your sale?

The selling price is not cut and dry. On many occasions, the seller will negotiate the price, split closing costs or offer different allowances to the buyer, to make the sale of the home complete.

Only a qualified Executive Real Estate agent can provide a fair market analysis of the homes for sale in your area. A Market Analysis is usually free and without obligation. For more information on how to receive a FREE Market Analysis that will help you properly determine the value of your home, contact Executive Real Estate at, 860-633-8800 or contact us here.

#5 Getting Your Home Out There

There are a number of different ways that an agent can drive traffic to view your home:

  • Multiple Listing Service (MLS)
  • Open Houses
  • Websites/Internet
  • Print Advertising
  • HOMES™ Magazines
  • Executive Real Estate Marketing Strategies

#6 Selling Your Home

The Offer
An acceptable offer depends on many different things:

  • Is the proposed offer near the asking price?
  • The timeframe of the seller – Does the seller have another house payment? Insurance?
  • Does the owner have enough time to wait for the agent to bring them more potential buyers?
  • What if the home is listed and never receives a single offer?
  • What if several offers are received at the same time?

The Counter-Offer
When potential buyers are searching for a home, they can respond in three different ways to the seller(s):

  • This home is not what we were looking for. We are not interested in the property.
  • We are interested in the home and we will purchase the property on the buyer’s terms per the real estate agreement.
  • We are interested in the home, but here is our counter-offer for the property.

This negotiating process can at times seem very complicated. However, if you are equip with the right Executive Real Estate agent, all of this can be made hassle-free.

During the negotiating process of the sale of a home, the seller can react in one of three different ways:

  • Accept the buyer’s proposed offer
  • Decline the buyer’s offer
  • Make a new counter-offer

#7 Saying Goodbye To Your Home

The closing process is always changing. It is even referred to as “settlement” or “escrow” in different parts of the county. With increased technology, most closings are completely automated and both parties do not have to be present at the same time to sign.

Closings usually take about 30 days to complete. This mainly depends on the buyer’s financing availability, successful home inspection completion, and various lender conditions (ex. title search, title insurance, termite inspections, surveys and appraisals).

The closing process is the transfer of the title of the property from the buyer to the seller. The buyer will receive the keys to the home or the deed to the land, while the seller receives payment for the property. The amount the seller receives is based upon the amount that is still owed on the mortgage, any outstanding fees or taxes and any additional closing costs. All legal papers are filed with the local record office.

It is this step where the buyers and sellers do very little. It is important as the seller to take a final walk through the property to make sure the property’s condition as not changed. It is equally important for both the buyer and seller to make sure the paperwork they are signing reflects the agreement of the original sale.

#8 Surviving the Move

Moving can be one of the most emotional times in your life. The thrill of something new … new career, a new neighborhood, a new home. While this may sound great to some people, for others, these changes can be an emotional rollercoaster.

The key to surviving your move is to first analysis the situation. You may want to ask yourself this question, “What does my move entail?” “Will I be moving across the country or just down the block?” “Could I handle the move myself, provided I have the right packing materials and friends to help” Or “Do I need to explore the option of hiring a professional moving company?”